An Indian Premier League crew has signed a sponsorship address a sanitary pad tag, worrying the nation’s entrenched taboos around menstruation.
The Rajasthan Royals, who characteristic England stars Ben Stokes and Jofra Archer, acknowledged they hoped the Niine tag sponsorship will “abet educate men… on a huge scale”.
Deep-rooted social taboos remain in India around menstruating ladies folk. In some rural areas, ladies folk are made to sleep one by one at some level of lessons and are banned from coming into temples.
The Niine logo will be on the inspire of the player jerseys for the match, which this yr is being held within the United Arab Emirates due to the coronavirus pandemic, starting 19 September.
“Cricket with out a doubt is mainly the most watched sport within the nation and provides the excellent platform to take care of health and power social alternate,” the Royals acknowledged in an announcement.
“Rajasthan Royals are poised to be the automobile that will abet educate men thru the IPL 2020 season by building no longer finest awareness but moreover working out on a huge scale,” the assertion added.
A Royals spokesperson declined to present financial important parts of the deal when approached by AFP.